The Leading Consumer Purchase Insights Company

Gain a complete understanding of consumer behavior to increase
market share and drive revenue growth.

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CNBC/NRF Retail Monitor Reports Retail Sales Rose 6.3% YoY in February

The leap year gave retail sales an extra day to shine! We saw a particularly positive impact in categories like online sales, sporting goods stores, and health and personal care.

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Samba TV + Affinity Solutions

Samba TV announces exclusive integration of Affinity Solutions’ deterministic Purchase Media Metrics to usher in the next generation of advertising measurement and activation.

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New Infographic: Travel Trends Take Flight

Our new infographic takes you on a journey into the heart of American wanderlust, where data derived from our advanced data analytics capabilities transforms into a constellation of insights.

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Explore Cometâ„¢

An innovative consumer purchase insights platform that allows marketers to tap the power of Purchase Media Metrics (PMMâ„¢) to measure media success.

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The Largest Deterministic
U.S. Consumer Purchase Dataset

Our exclusive consumer purchase data reveals daily spending behaviors across brands, categories, geographies, and channels. 

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credit and debit cards

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annual spend

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annual transactions

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of historical data

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brands

Cometâ„¢

Draw a Straight Line from Campaign to Conversion

Media investments shouldn’t feel like a gamble. Comet™ by Affinity Solutions enables marketers to effortlessly plan, activate and measure with total confidence by linking campaigns to the only outcome that truly matters: consumer purchase.

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Unparalleled Scale

See every transaction from more than 140 million credit and debit cards, signaling exactly how consumers are spending.

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Real-Time Insights 

Hit the bullseye of your target audience with data that’s updated daily to give you the most accurate reading of what consumers are doing now.

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Enriched Audiences

Go beyond surface-level proxies and dive deep into consumer data enriched with geographic, demographic, and lifestyle variables.

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Actionable

Make smarter business decisions using data-driven intelligence on market share, brand health, customer loyalty, and more.  

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Privacy-Centric 

Minimize risk and maximize trust, knowing that all data is anonymized and grounded in consumer permission.

The Trusted Source of Truth for 500+ Global Companies.

Marketing

Connect the Dots between
Campaigns and Conversions

For marketers and media agencies, Affinity Solutions helps maximize marketing investments by tapping into the largest dataset of U.S. consumer purchase data.

Consulting

Gain Actionable
Market Insights

For leading consultants, Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.

Financial Services

Create Powerful Cardholder
Loyalty Experiences

For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.

The Latest from Affinity

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Press

CNBC/NRF Retail Monitor: February Retail Sales Rebounded from January

The month of February witnessed an impressive surge in sales across eight retail categories, with online sales, sporting goods stores, and health and personal care stores leading the way.

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Blog

Leveraging Real-Time Consumer Purchase Insights for Market Dominance

Jonathan Silver, CEO of Affinity Solutions, recently appeared on an e-marketer podcast, where he highlighted the transformative power of Consumer Purchase Insights data that goes beyond traditional retail boundaries.

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Blog

Transaction Data Takes Measurement Beyond First-Party

In this video interview with Beet.TV, Damian Garbaccio, Chief Business & Marketing Officer of Affinity Solutions, shares why traditional measurement tools are set to ebb away, leaving performance outcomes as the gold standard.

Discover How Affinity Solutions Can Help Your Business Grow